The farmers weekend market at Pearl requested a brand refresh to announce the new market split. The split would have farmers sell produce on Saturdays and craftsmen sell their wares on Sundays. Within the request was the ask for a new "badge-style" primary logo along with two secondary logos for each of the two new market days. Aside from new logo's, the brand refresh also included a new type and color system and an updated icon system. The icons were used both individually on the market social media and collateral, as well as, in a pattern to adorn the market pop-up stall.
