To celebrate its four year anniversary, the Bar at Pearl's Food Hall wanted a full Rebrand, complete with the new name of "Park Bar" to emphasize its park side service.
The client requested the new brand look and feel be bright and energetic, to better reflect the colorful mixed drinks the bar is known for and to appeal more to its youthful clientele.
The previous branding of the bar leaned more historical in look and the client wanted to go in a more modern and playful direction. Using simple shapes, the new logo was created.
