These cheeky pastel ads went live on NYC subways during the holiday season. Notably, this project achieved some virality online with the leather gingerbread man for his adult attire and saucy wink.
I helped concept, create, retouch, and even model during this shoot (my hands have the burgundy manicure in the ads). It was all really was a labor of love from our small team. Below you can find some of my preliminary sketches for scene concepts.
A Look Behind the Scenes:
A Full Look of the Ads:
I'm proud to say that no only my work but my hands were a daily feature in the commutes of so many and have been seen by hundreds of thousands of people because of it. I look forward to the day when I'm able to design another ad campaign on this scale.
